Premium Socks. Trusted Partnerships.

Founded in Sydney in 1998, SOX&LOX has built a reputation for delivering premium-quality socks that combine fashion, comfort, and durability offering stockists unbeatable value. Our products are trusted by leading pharmacy chains, including Chemist Warehouse, and are stocked in over 2,000 stores across Australia and New Zealand. This extensive presence is a testament to both the quality of our products and their proven ability to drive sales for our retail partners.

As pioneers in the Australian hosiery market, we introduced the first Diabetic Friendly socks and incorporated Anti-Slip Socks into our core range setting new industry benchmarks. Our registered trademarks, including Diabetic Friendly in both Australia and Korea, as well as Hidden Sox and 'Serious About Sox’ in Australia, reflect our dedication to innovation and leadership. By partnering with SOX&LOX, stockists gain access to high-demand products with a track record of increasing in-store revenue and customer loyalty.

Our Partners

Why Customers Love SOX&LOX?

Diabetic Friendly Socks

• Durability That Drives Repeat Sales:
Many customers highlight the long-lasting quality of our socks, noting that they maintain their shape and wear exceptionally well over time-leading to strong repeat purchase behaviour.
• Proven Customer Loyalty:
Positive feedback and high satisfaction levels translate to increased demand and repeat business for stockists, ensuring a reliable and profitable product line.

Anti-Slip Traction Socks

• Enhanced Safety & Comfort: Customers appreciate the Diabetic Friendly Anti-Slip Socks for their perfect balance of comfort and security. The non-restrictive fit ensures all-day wearability, while the anti-slip grip provides added stability—ideal for those at risk of slips and falls.
• High Demand in Care Settings: Many buyers, including seniors and individuals with mobility concerns, trust these socks for their proven slip-resistant design, making them a strong performer in aged care, home care, and healthcare retail environments.

Hidden Sox

• Perfect for Year-Round Wear: Customers appreciate the versatility of Hidden Sox, with both cushioned and lightweight options available to suit different seasons. The thin version is particularly popular in warmer months, offering breathability without compromising durability.
• Superior Quality Compared to Other Brands: Buyers highlight the long-lasting wear and resistance to thinning or tearing, setting our socks apart from mainstream sports sock brands.

+7M

Number of Socks Sold

4.8/5

Customer's Satisfaction

80%

Returning Customer Rate

Designed for Comfort, Made for Well-being

As a trusted choice in pharmacies and healthcare retail, Diabetic Friendly socks cater to a growing demand for specialised foot care solutions.

Making them a valuable addition to any stockist’s range.

Learn more

Premium Socks. Trusted Partnerships.

Our Partners

Why Customers Love SOX&LOX?

Diabetic Friendly Socks

Anti-Slip Traction Socks

Hidden Sox

+7M

Number of Socks Sold

4.8​/5​

Customer's Satisfaction

80%

Returning Customer Rate

Designed for Comfort, Made for Well-being

4.8/5